Podcast S2
Podcast S2: David Canter, NFL Agent
An NFL agent with over $2B in deals negotiated provides lessons on dealmaking in the high-intensity world of professional sports that are applicable to all founders.
Date
11/25/2025
Author
Team Coeus
Nobody knows the business of football like David Canter. As one of the NFL’s top agents and the CEO of Aura Sports, he has negotiated over two billion dollars in player contracts and helped shape the modern era of athlete representation. His career is built on hustle, loyalty, and an unmatched understanding of what it takes to protect players both on and off the field.
In this conversation, David pulls back the curtain on what life as an agent is really like: the nonstop calls, the changing economics of the NFL, and how the next generation of players is rewriting the rules of the game. He shares the wild story of how approaching a player at a gas station started his career, introduces his latest venture in the tequila industry with Casa Loco, and explains why family management and trust are the real currencies in sports. From locker rooms to boardrooms, this episode reveals the mindset of a dealmaker at the top of his game and the lessons every entrepreneur can take from the world of professional sports.
Timestamps:
0:00 Intro
0:33 Why the Life of an NFL Agent is Nonstop
10:10 How the NFL Agent Business Model Has Changed
15:04 Why Is This Younger Generation of Players Different?
28:28 Introducing Casa Loco: High Quality, Low Cost Tequila
40:15 Why Family Management Is Important for Players
46:05 How Approaching a Player at a Gas Station Started His Career
56:13 This or That
1:05:54 Would David Ever Be A General Manager?
1:11:26 Final Words & Where to Find Him