With $95 million worth of experiences booked on their platform, POSH is transforming the future of socializing. Placing a distinct pulse on Gen Z culture at the forefront of their brand, the company has 2 million users and has raised $31 million, announcing a $22 million Series A in July.
Date
09/03/2024
Author
Team Coeus
POSH Co-Founder Eli Taylor-Lemire said in our interview that he thinks “the essence of entrepreneurship is that it’s bred from hard times.” This philosophy drove POSH Co-Founders Eli and Avante Price to build out POSH during the COVID pandemic. And as seen in their statistics, the results since then are startling.
In this episode, NYU dropouts Avante and Eli share the specific steps they took to develop the POSH app and the community surrounding it, which was labeled by TechCrunch as “TikTok for small events.” Avante and Eli’s provocative insights into the philosophy behind Gen Z’s desire for unique “in-real-life” experiences should not be missed. Listen to this episode to get in on the POSH story early: with POSH events already being held on six continents, the sky is the limit for their movement.
Timestamps:
00:00 Intro
00:46 Avante, Eli, & POSH’s Origins
09:45 POSH’s Triple-Sided Marketplace & UX Strategy
18:45 Scaling to 2M Users over 6 Continents
21:13 Raising $9M Seed Round
27:20 Dropping Out of NYU
30:49 Building Gen Z Community During COVID
37:10 Integrate with Social Media? Hell No.
39:46 Gen Z’s Relationship with Alcohol
42:03 Dream POSH Events & Communities
47:11 Announcing $22 Million Series A
50:00 What They Would Change
53:40 Shout Outs & Plugs