Early Access Newsletter
Early Access: The Cumin Club
Bringing Indian food to the masses with freeze-dried cuisine and owned manufacturing; 25% of $2M allocation already filled.
Date
01/05/2025
Author
Team Coeus
The Cumin Club is a Chicago-based CPG startup bringing authentic Indian flavors to the world, in a 5-minute, pantry-friendly format. The Cumin Club utilizes proprietary freeze-drying technology that preserves 99% of the nutrition, taste, and texture of fresh ingredients without the need for preservatives.
Their products are prepared with fresh ingredients and cooked by authentic chefs in their dedicated facility in India, then freeze dried to lock in flavor. The company’s product line includes curries, lentils, simmer sauces, and beverages, all representing diverse regional cuisines of India.
Indian food is the "OG" plant-forward and functional cuisine, naturally rich in plant proteins and complex spices. However, for most consumers, it remains incredibly challenging and time-consuming to prepare authentically at home.
The Cumin Club addresses this pain point at the perfect time. Indian culture is currently at a global tipping point, with its prevalence rapidly expanding in mainstream television and award-winning fine dining. Despite this cultural surge, no single brand dominates the Indian food aisle in a way that resonates with health-conscious consumers.