Samira Salifu and Rukaiah Edhah pitch Masira to investors Michelle Kwok of Draper Associates, Michael Nogen of Overton Venture Capital, and Vansh Langer of Pioneer Fund.
Date
03/05/2026
Author
Team Coeus
Fashion discovery today is fragmented. Shoppers jump between apps for inspiration, resale, rentals, and sustainability checks just to find one great piece. But can a platform built to unify fashion discovery and sustainable shopping convince investors it can become the next generation marketplace for conscious consumers?
In this episode of Capital Calling, Samira Salifu and Rukaiah Edhah, Co-Founders of Masira, pitch a startup building a fashion-tech platform designed to simplify how people discover and style sustainable clothing. Masira functions as a fashion search engine and off-price marketplace, helping consumers discover pieces from vetted brands while also showing how each item can be styled into complete outfits. By combining AI-powered search, creator-led styling content, and access to excess inventory from fashion brands, the platform aims to reduce waste while helping shoppers build cohesive wardrobes instead of isolated purchases.
Masira sits at the intersection of sustainable fashion, creator-led commerce, and AI-driven discovery, allowing shoppers to describe what they want in natural language and instantly see curated items along with multiple outfit combinations that show how each piece fits into a real wardrobe. At the same time, the company provides brands with a new distribution channel to sell excess inventory that might otherwise go unsold.
Across the table, investors Michelle Kwok of Draper Associates, Michael Nogen of Overton Venture Capital, and Vansh Langer of Pioneer Fund engage with the pitch as it unfolds. They evaluate Masira’s marketplace dynamics, creator-driven growth strategy, supply acquisition from fashion brands, and whether the founders can build a scalable platform in the rapidly evolving fashion-tech ecosystem while raising $300K to bring the product to market.