Capital Calling: Athlitix

College athletics is becoming a data-driven business. But can a platform built to help teams make smarter decisions convince investors it belongs at the center of the sports ecosystem?

In this episode of Capital Calling, Sachin Dasari, Founder and CEO of Athlitix, pitches a company building modern analytics and performance infrastructure for collegiate athletic programs. Athlitix provides athletic departments with data-driven tools to better evaluate athletes, optimize training, and improve decision-making across recruitment, development, and program strategy in an increasingly competitive and commercialized landscape.

Across the table, investors Jennifer Wolf of Initialized Capital, Jeremy Kagan of Textbook Ventures, and Neel Murthy of Rippling engage with the pitch as it unfolds. They assess the size of the college sports market, customer buying behavior within athletic departments, data defensibility, and whether Athlitix can scale into foundational infrastructure for teams navigating NIL, performance optimization, and resource allocation.

Produced by Coeus Collective in partnership with the NYU Stern Berkeley Center for Entrepreneurship, Capital Calling offers founders, operators, students, and investors an unfiltered look at how early-stage investment decisions actually happen, and what separates compelling ideas from fundable companies.

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